Nokia has announced its first smartphones running Windows Phone Mango, the Nokia Lumia 800 and the Nokia Lumia 710.
We are all aware of it. What we don’t know is how the company will have
back its glory. Seems easy? Don’t be mistaken. The days when a phone
with a stunning design and a pair of eye catching features was sure to
guarantee success for the manufacturer are left in the past. Presently
the smartphone market’s growing at the speed of light; the leading
software companies monthly release about 50 handsets in different
designs, features and for all types consumers. But Nokia has a CEO
called Stephen Elop, so let’s try to guess what this man thinks
concerning this.
If you wonder, I decided to talk about this inspired by a post written on TechCrunch,
and I have some ideas on how Nokia will conquer the US. There are many
people who don’t believe and trust in Nokia; these are people whose
brain is controlled by Android/iOS. So the first thing to do is to
change the attitude towards its products. Look, there are currently only
two carriers (AT&T and T-Mobile) in the U.S. offering Nokia’s
smartphones, and they are all low-end or mid-range devices. So it’ll be
better to involve more and more carriers, retailers and other interested
parties.
Second, Nokia shouldn’t focus on
backbiting any platform, because that’s a market and there are different
companies with different offers. Nokia is one of them and is offering
its own products. I believe this will be a good direction for Nokia to
take. Of course, it’ll need much money on promoting its smartphones, but
it shouldn’t be a big deal considering Microsoft’s announcement. In
case you don’t remember, Microsoft announced it’ll spend £20 million on marketing campaign for Nokia phones.
These are just two versions or ideas,
call it however you want. I know many of you don’t agree with me, so I
wouldn’t mind listening to your ideas.
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